Discover What’s New at 43 San Diego Museums This Fall

San Diego, CA— In 2017, Kids Free in October, presented by ScholarShare, California’s 529 College Savings Plan, will offer San Diegans and tourists the opportunity to visit more museum destinations than ever before. In its seventh year, this annual program provides free admission for kids 12 and under at 43 art, cultural, and science museums in San Diego County.

Organized by the San Diego Museum Council (SDMC), Kids Free in October is an opportunity for thousands of families to enjoy museum experiences each year—nearly 20,000 kids participated in the program in 2016. From learning about dinosaurs and military heroes to astronauts and artists, kids get to explore cultural destinations and attractions across the county. Families may be surprised to learn how many museums are located across the San Diego region—from the California Surf Museum in Oceanside down to the Living Coast Discovery Center in Chula Vista.

“The San Diego Museum Council provides experiences that are nothing short of extraordinary, “ said Julio Martinez, Executive Director of ScholarShare. “Kids Free in October gives kids the ability to learn about the arts, different cultures, and science in an interactive and exciting environment. We love being able to provide families with an opportunity to gain these amazing experiences.”

This program can bring savings of up to $30 for a family of four. Free admission is available for up to two kids for every adult ticket purchase. To participate, download the Kids Free in October coupon at Simply present the coupon at the participating museum’s admissions desk. A full directory of participating venues can be found on the San Diego Museum Council’s website.

Kids Free in October is also sponsored, in part, by Mission Federal Credit Union. Families can pick up a printed Kids Free in October coupon at any of their branch locations throughout the San Diego region starting on Sept. 27.  As a member-owned, not-for-profit financial cooperative, Mission Federal Credit Union is committed to providing financial services to the San Diego community.

Additional support for Kids Free in October is provided by: the California Arts Council, National Endowment for the Arts, the City of San Diego Commission for Arts & Culture and the County of San Diego Community Enhancement Program.

Kids Free in October is presented in partnership with the San Diego Tourism Authority’s Kids Free campaign. To find out about other great family-friendly deals this October, check out their website Kids Free San Diego

Share #KidsFreeSD on Social Media
Museum-goers are encouraged to share their experiences on social media. Find the San Diego Museum Council at @gomuseums on Instagram and Twitter and on Facebook at @SanDiegoMuseumCouncil

About San Diego Museum Council

The San Diego Museum Council (SDMC) represents San Diego County’s museum community by increasing awareness, connecting, and providing services to the diverse museums within its membership. With more than 40 unique arts and culture destinations as members, the SDMC presents two flagship annual promotions (The Big Exchange and Kids Free in October), while also offering additional community-oriented programs and events aimed at providing museum access. The SDMC offices are located at 2750 Historic Decatur Rd., Studio 201 San Diego, CA 92106. For more information, call 619-276-0101 or visit Follow the SDMC on Instagram and Twitter and join the discussion on Facebook.


About ScholarShare College Savings Plan

To sign up for an account or for more information about the plan, visit For information about the ScholarShare Investment Board (SIB), visit Like ScholarShare on Facebook and follow us on Twitter.

Named for the section of the IRS code under which they were created, 529 plans offer valuable tax advantages. Contributions are made with money that has already been taxed. Once funds are placed in the account, investment earnings, if any, are not federally or state taxed, if withdrawn to pay for qualified higher education expenses.

About Mission Federal Credit Union

Mission Federal Credit Union is a not-for-profit organization providing a wide variety of financial services to meet the needs of its customers. With over $3.3 billion in assets, 30 local branches and more than 215,000 customers, Mission Fed is the largest locally based credit union exclusively serving San Diego County. 

Mission Fed enhances the lives of its customers through financial education and financial services. In addition, Mission Fed contributes to hundreds of educational and nonprofit organizations. At Mission Fed, your success is our bottom line. All San Diegans are welcome. Federally insured by NCUA and Equal Housing Lender. To learn more, visit

Kids Free in October 2017 List of Participating Museums:

1.     Barona Cultural Center & Museum

2.     Birch Aquarium at Scripps

3.     Cabrillo National Monument

4.     California Center for the Arts Museum

5.     California Surf Museum

6.     Coronado Museum of History & Art

7.     Fleet Science Center (Galleries only)

8.     Flying Leatherneck Aviation Museum

9.     Gaslamp Museum at the Davis-Horton House

10.  Heritage of the Americas Museum

11.  Japanese Friendship Garden

12.  La Jolla Historical Society

13.  Living Coast Discovery Center

14.  Lux Art Institute

15.  Maritime Museum of San Diego

16.  Marston House Museum & Gardens

17.  Mingei International Museum

18.  Miniature Engineering Craftsmanship Museum

19.  Museum of Contemporary Art San Diego

20.  Museum of Making Music

21.  Museum of Photographic Arts

22.  New Americans Museum

23.  Oceanside Museum of Art

24.  San Diego Air & Space Museum

25.  San Diego Archaeological Center

26.  San Diego Art Institute

27.  San Diego Automotive Museum

28.  San Diego Children's Discovery Museum

29.  San Diego Chinese Historical Museum

30.  San Diego History Center

31.  San Diego Model Railroad Museum

32.  San Diego Natural History Museum (theNAT)

33.  Serra Museum

34.  The New Children's Museum

35.  The San Diego Museum of Art

36.  The Water Conservation Garden

37.  Tijuana Estuary Visitor Center

38.  Timken Museum of Art

39.  USS Midway Museum

40.  Veterans Museum at Balboa Park

41.  Visions Art Museum

42.  Warner-Carrillo Ranch House

43.  Women's Museum of California

Lauren Forgione

San Diego Museum Council
Executive Director Theresa Kosen