Presented by Macy's, this annual program offers half-price museum admission at more than 40 museums with the use of a Museum Month Pass during the month of February. Promoted via advertising and public relations throughout San Diego and beyond, this program draws more than 30,000 visitors to museums.

This cooperative advertising program with KPBS Public Broadcasting features six museums each month. The package includes produced 15-second spots on KPBS-FM, 30-second spots on KPBS-TV and a page on the station's Web site. The value of this co-op is more than 15:1.

A valuable benefit to SDMC members allows your employees free admission to all member museums.

More than 150,000 brochures are distributed annually at 394 information sites throughout San Diego County and more than 200 in the Orange County and LA markets. In addition, the Council has rack space at the San Diego International Airport, International Visitor's Center on Harbor Drive, and at California Welcome Centers in Oceanside, Santa Ana and Barsow. The brochure is also distributed at fairs and festivals and to convention groups.

The Council hosts quarterly educational workshops on subjects of interest to the museum industry including marketing, public relations, exhibit planning, and more.

This fall-focused program allows children to visit museums for free in October, with the purchase of an adult admission. Supported in part by a grant from the National Endowment for the Arts, Kids Free in October, provides education and access for more than 14,000 children!

Membership in the Council enables member museums to save thousands of dollars on advertising in co-op print efforts, including US Airways Magazine, Phoenix Magazine, the SDTA Summer and Winter Visitors Planning Guide and Meltwater News, a news tracking service.